'Google is not enough'
do you think that SO many websites are advertised on TV, in newsprint, on
to the staggering quantity of websites on the Internet, It's generally
considered that your website will need a lot more marketing help than just being
on the search engines.
you've got a business, or you are starting a business, don't give up on the
'old fashioned' methods of advertising just because you've got a website and you
want to get listed on Google, and you think that's all you need to do!!!!!
you don't already have a website, firstly read the following simple checklist
if you do have a site, go to marketing methods>>
Checklist - to see if your product is viable to be
sold on the Internet .
a) Determine that there is a
market for your product. You can do this by checking if your product is already
being sold on the Internet. If a product is worth selling, someone will probably
be doing it already!
Don't worry if you find
lots of sites already marketing the same product - the key factor is to sell
your version of the product more efficiently and more cost effectively than the
opposition. The Internet is almost entirely cost-driven i.e. whilst a
professional looking site is crucial, people will rapidly search around for the
cheapest product price.
There's very little
company 'loyalty' on the Internet - customers just want the best price as
quickly as possible. This of course leaves people open to being 'scammed' so do
what you can to make sure the cheapest website is a reputable company.
b) Analyse the competition
and determine their weaknesses. Competition is about building a better mousetrap
or reaching customers that others don't.
c) Design your website to optimise the selling your
chosen products or services. Sales conversion is the most important element in
any successful business model.
Run test advertising to work
out what will generate traffic to your website, and more importantly, to figure
out what impression you need to create to sell your goods and services. It's
virtually impossible to know what is your best form of advertising at the
outset. All you can do is to try various methods - see below - and then monitor
the results. The old expression ' run it up the flagpole and see who salutes' is
methods - don't just rely on search engines!
need to consider the following:
1) Reciprocal linking - Links from other similar sites to your site, and vice versa, agreed with the site owners.
2) Listings on town/city sites
3) Listings on trade sites
4) Traditional directories like Yell.com or Thompson local
5) Google have a ‘pay per click’ service. Google Ads, previously called Adwords. However
thgis can 'eat' money if you are not careful.
6) Blogs - Effectively a separate webpage which you can update all the time with general information with links to
7) Email marketing - send out chatty emails every week or two.
8) Press / Media releases - Just write to your local paper or free magazines like Bath
Life, they might accept it if it's interesting.
9) Traditional methods like newspaper ads
10) Video - Make a video and out it on YouTube, linked back to your site.
11) Social Media marketing. Instagram, Facebook - they have
a similar system to Google but based on the length of time the ad is shown.
12) If you are selling products, try putting one of them on Ebay or Amazon etc with links to your site.
13) Forums - join forums and add comments.
14) Article publishing - Google reduced the effectiveness a while back but still worth trying.
15) If you have a very personal service then 'good old fashioned' leaflet drops can work well locally.
Do the drop yourself or the postal service will do it for a fee.
more information on the above marketing methods, and to find out if we can apply
them to your site, please contact us .